Honda ‘Launches’ it’s new brand campaign
Opening with Honda’s famous ASIMO, this short video reveals Honda’s new 2015 fleet. Filmed in Ukraine, voiced by Ayrton Senna, and featuring a cameo from formula McLaren-Honda driver, this latest brand campaign also features a host of Honda’s most iconic cars. These cars include the brilliant New Civic Type R, the versatile all-new HR-V and the new NSX accompanied with a nostalgic glance at the original 1990 NSX. Reaching its climax, the video shows an aerial view of Honda’s 2015 fleet, revealing a formation mimicking that of a space shuttle. With the Honda fleet looking set to take-off, the advert symbolises Honda’s current brand position with the entire range refreshed or new since the start of the year.