Brayleys Privacy Statement

Your personal information is yours and you control what we do with it.

At Brayleys we respect your privacy and the confidentiality of any Information we hold about you, and will only use your personal information for the following purposes to administer your account and to provide the products and services you have requested from us.

What do we mean by 'data'?

In this context 'data' refers to any personal information that we have about you. It can include:

  • Any means of identifying you, such as your name, your driving licence or national insurance number. Any online means of Identifying you such as your IP address
  • Your contact details, such as your home or work address, phone numbers and email address
  • Economic data - this could include details of your Income, for example, that you may give us when entering into a finance agreement
  • Sensitive personal data- this could include details of your state of health, for example, that you may give us when entering into a Motability purchase
  • Your current and future vehicle information, such as the registration or Chassis number
  • Interests, such as your hobbies

How do we use your data?

We will use your data to contact you, this may be in the form of marketing with offers and updates, regarding care of your vehicle, or invoices etc. related to accounts. We will only contact you via the means you have provided to us and agreed to us using.

The forms of contact we use are:

  • Email
  • Text Message
  • Direct Mail
  • Phone calls

Marketing offers and updates include:

  • Offers and news letters
  • Event and sale weekends
  • Prospecting to see how you are getting on with your current vehicle
  • Prize Draws
  • New Models arriving

Care of your Vehicle includes:

  • Service and MOT reminders
  • Health Check Letters
  • Product Updates

Accounts:

  • Statements
  • Invoices
  • Payment Reminders

Sharing your data

You may wonder who we share your data with and why we do so. Below is the list of the organisations we share your data with:

  • 360 CRM - Send Service reminders on behalf of Brayley
  • BDM Voice - Record our phone calls to help with training
  • Jelf - Brayleys Insurance company
  • Black Horse Finance - When a vehicle is purchased through finance
  • Bright HR - Brayleys holiday tracker
  • BTC – Electronic vehicle health checks
  • Contact Advantage - Sales Executives online diary system, this keeps all customers data in one place
  • Cooper Solutions - Brayleys customer insurance
  • Dacia Financial Services - When a vehicle is purchased through finance
  • Dacia Insurance Services - When a customer requests a free 5-day-drive-away
  • Dacia UK - A manufacture requirement so they have up to date records
  • Diamondbrite - To set up the warranty/guarantee
  • EmAC – Service plan system
  • Fisk - FCA Requirement on all retail deals (lease & Motability excluded)
  • Honda Financial Services - When a vehicle is purchased through finance
  • Honda Insurance Services - When a customer requests a free 5-day-drive-away
  • Honda UK - A manufacture requirement so they have up to date records
  • Kee Creative - Brayleys Marketing agency, sends most emails on Brayleys behalf
  • Kia Financial Services - When a vehicle is purchased through finance
  • Kia Insurance Services - When a customer requests a free 5-day-drive-away
  • Kia UK - A manufacture requirement so they have up to date records
  • Mazda Financial Services - When a vehicle is purchased through finance
  • Mazda Insurance Services - When a customer requests a free 5-day-drive-away
  • Mazda UK - A manufacture requirement so they have up to date records
  • Motor trade Stationary - to order company business cards
  • Mitsubishi UK - A manufacture requirement so they have up to date records
  • Motability - To set up the lease agreement and insurance
  • Renault Financial Services - When a vehicle is purchased through finance
  • Renault Insurance Services - When a customer requests a free 5-day-drive-away
  • Renault UK - A manufacture requirement so they have up to date records
  • Reynolds and Reynolds - Dealer Management System, Brayleys main database
  • Samson Accounting - Brayleys payroll
  • Santander - When a vehicle is purchased through finance
  • SMART Insurance Services - To set up the policy
  • The Warranty Group - Set up GAP policies, service plans and warranty

What are my rights under the GDPR?

You are put in control of your data. Practically, this means that you must give your consent before we can hold any data about you. Under the General Data Protection Regulation you have a number of individual rights:

  • Right to be informed
  • Right of access
  • Right of rectification
  • Right to erasure
  • Right to restrict processing
  • Right to data portability
  • Right to object
  • Rights related to automated decision making including profiling

To make a subject data request please email our Data Protection Champion, Amy Brayley at This email address is being protected from spambots. You need JavaScript enabled to view it.

What should I do now?

If you no longer wish to receive certain forms of marketing from Brayleys please contact Amy Brayley on 01582 464100 or email her at This email address is being protected from spambots. You need JavaScript enabled to view it.

You also have the right to be completely forgotten by us which requires us to remove any data we hold on you. Please note that this could be problematical if we are providing you with any ongoing services.

Data Protection Champion

Any data protection issues can be directed to our Data Protection Champion, Amy Brayley.

Post:
Amy Brayley
17 Luton Road,
Harpenden,
Hertfordshire AL5 2UA

Phone: 01582 464100

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

The GDPR: putting you in control

To find out more about the GDPR and our use of your data, please send us a data enquiry

Data Enquiry Right to be forgotten