New Nissan Qashqai breaks world record for highest bungee jump with a car
10 October 2024
(source)

New Nissan Qashqai breaks world record for highest bungee jump with a car

The Bungee jump, at a daring 65m was filmed for updated Qashqai's new television campaign Daring 65m and was recognised by Guinness World Records

PARIS, FRANCE – Pioneer of the original crossover 17 years ago and still the segment leader in Europe, the Nissan Qashqai has again gone where others fear to tread by breaking the world record for the highest bungee jump with a car.

The feat was undertaken as part of the TV campaign for the new Nissan Qashqai, which will debut on screens in September. Intended to invoke the spirit of the model's historic TV commercials, the Nissan Qashqai bungee jump is the new world record for the highest bungee jump with a car.

Placed on a 65-meter-high basket, the Nissan Qashqai took the plunge with a professional stuntman on board, the challenge epitomizes Nissan's brand motto: Defy Ordinary!

"This is the kind of daring and therefore furiously essential challenge that we love at Nissan. The brand has always shown its ability to innovate and shake up habits with audacity and sometimes even impertinence. In its various TV spots, the Qashqai has tried skateboarding, surfing, paintball… each time thrilling activities. The new campaign will see it jumping from building to building. The idea of a bungee jump to symbolize the personality of the new Qashqai quickly came to mind," explains Jérôme Biguet, Marketing Director of Nissan France.

Carried out in the Paris region by the staff of Nissan France, in collaboration with its agencies FUSE and Nissan United, and the technical teams of the BBC, this bungee jump was carried out in front of the jury of the Guinness World Records, who validated the feat as a new world record.

This spectacular challenge was unveiled in prime time on Sunday, September 8 on French television channel TF1 by Denis Brogniart, a French tv presenter and Nissan brand ambassador.

The recently updated Nissan Qashqai is now on sale across Europe, with a bold new exterior look, complemented by an extensively revised interior. Additionally, the new Qashqai is now equipped with Google built-in, allowing drivers to seamlessly connect to Google Maps, Google Voice Assistant and to download apps from the Google Play store.