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Mazda MX-5 RF Red Dot Award

All-new Mazda MX-5 RF Red Dot Award

The Best of the Best in 2017 – the MX-5 RF wins yet another award

The all-new Mazda MX-5 RF is the Red Dot: Best of the Best. Adding to the already impressive tally of MX-5 RF awards, this latest one has come from the 2017 running of the product design awards. It’s the sixth Red Dot prize for a current-generation KODO: Soul of Motion designed Mazda, with the CX-3 crossover, Mazda2 supermini and MX-5 roadster all winning awards in 2015 (the latter also taking away the Best of the Best title), and the Mazda3 and Mazda6 taking honours in 2014 and 2013 respectively.

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The Best of the Best title, from the internationally acclaimed annual competition that has been running since 1952, is awarded only to truly outstanding and groundbreaking products from numerous categories; 102 Best of the Best winners were picked from more than 5,500 entries this year. According to the organisers, winning products are created by design visionaries who have achieved the perfect harmony of quality, desirability and usability. That perfectly sums up the RF, which features a beautifully engineered and sculpted lightweight power retractable hardtop that opens and closes in just 13 seconds and adds coupé practicality to the MX-5’s unrivalled open-top desirability. Book your MX-5 RF test drive to see for yourself why Mazda’s newest sports car keeps on winning awards.

All-new Mazda MX-5 RF: the perfect harmony of quality, desirability and usability

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