Watch Honda's latest advert "Paper" and take a journey through six decades of Honda innovation

Honda’s Paper Advert Dazzles The Internet

Take a journey through six decades of Honda innovation

Experience the Power of Dreams as multiple animators manipulate thousands of hand-drawn illustrations to take you through six decades of Honda innovation.

The Honda Range Honda "Paper" Advert Enquiry

Get back to Honda’s roots and see how the brand has evolved since its inception. Utilising stop-motion animation, you can see Honda’s technology transform from motorcycles to race cars to planes. Under the umbrella of ‘The Power of Dreams’ tagline, the ad positions Honda as an innovative company. Every vehicle featured in the spot is drawn on or made out of paper, the medium where many dreams begin. With the success of the “Cog” advert back in 2003, Honda certainly has a recognised pedigree for producing such memorable advertisements.

Take yourself on a Honda journey.

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